Digital Marketing largely uses Social Media as it is transparent, interactive, and an engaging form of public relation that uses the latest web and mobile technology. It facilitates communication all round to make it an interactive dialogue which can be leveraged to the benefit of any business. It is an innovative method to capture any ongoing conversation that is happening online "NOW", creating multiple channels for content distribution, putting sustained efforts that pays in long-term and inundating with Information which can be used for research, feedback and building loyal customer base.